Last updated: May 2026
Always new finds operates a business model that includes affiliate links and, where expressly stated, a dual pricing model. We are committed to full transparency for our readers and therefore set out here the financial aspects of our operations, together with the limits of our responsibility for the content published on the site.
Affiliate Links are special links that direct you to online retailers and international e-commerce platforms, such as AliExpress. If you click such a link on our site and then complete a purchase, we may receive a marketing commission funded by the relevant retailer or platform.
Important point: using affiliate links does not increase the price you pay. The price should be the same whether you access the retailer through our link or visit the retailer independently. Any commission payable to us is paid by the retailer or platform from its own marketing or operating budget.
On our site, you may sometimes see two purchase routes for the same product:
We display both pricing options in order to enable you to make an informed choice: either save money by purchasing independently, or pay more for an added service element and greater convenience.
The world of e-commerce, particularly large online marketplaces such as AliExpress, operates in a dynamic and algorithm-driven environment that may change at any time. Accordingly, before clicking on any links, you acknowledge and agree as follows:
3.1 Prices are not guaranteed and are indicative only. The prices, discount percentages and coupons displayed on Always new finds are accurate, if at all, only at the time the relevant review or content is published. External platforms may change prices continuously due to flash sales, shipping charges that vary by weight and destination, coupon expiry, taxes, duties, and exchange rate fluctuations. The final and legally operative price for any transaction is exclusively the price shown at the checkout of the relevant third-party website at the time of purchase. Always new finds accepts no liability, whether under contract, tort, misrepresentation, statute, including the Consumer Rights Act 2015, or otherwise, for any discrepancy between any price displayed on our site and the final price presented at checkout.
3.2 Images are for illustrative purposes only. The photographs, videos, renderings and technical specifications displayed on our site are obtained from manufacturers, sellers or other third-party sources and are provided for general illustrative purposes only. Suppliers may use editing, staging or enhanced promotional imagery, and the product actually supplied may differ in appearance, colour, size, packaging or other characteristics. Always new finds gives no representation, warranty or undertaking as to the accuracy, completeness or correspondence of any such images or descriptions to the actual product received, and shall have no liability for any mismatch. You are solely responsible for checking the exact measurements, specifications and product details stated on the relevant seller’s website before making any purchase.
3.3 No commitment as to availability or stock. We do not own, operate, control or manage the inventory of any third-party retailer, marketplace or seller. Any product featured or recommended on our site may become unavailable, out of stock, discontinued, restricted, repriced or removed without notice. We make no guarantee that any item referenced on Always new finds will remain available for any period of time.
3.4 No liability for third-party transactions. For the avoidance of doubt, where you choose to make a purchase through a self-directed purchase route using an affiliate link, Always new finds is not the seller, supplier, importer, distributor, payment processor, fulfilment provider or a party to the contract for sale. The contract is solely between you and the relevant third-party platform, retailer or seller. To the fullest extent permitted by the laws of England and Wales and other applicable laws within the United Kingdom, we disclaim all liability and responsibility for product quality, conformity, description, merchantability, fitness for purpose, legality, safety, recalls, delivery times, customs issues, defects, returns, refunds, warranties, after-sales support, payment issues, data handling by third parties, or the standard of service provided by any external site.
The site’s revenue is generated through the following channels:
Although we may earn commission from certain recommendations, the credibility of our content is one of our most important assets. We therefore commit as follows:
I saw a product at a certain price on your site, clicked the link, and on AliExpress it costs more. Why?
As explained in Section 3, prices, promotions, availability, delivery charges, taxes, import charges, and other commercial terms may be changed by third-party sellers or platforms at any time and without notice. In some cases, external platforms may also display personalised offers, introductory discounts, location-based pricing, voucher reductions, or account-specific promotions that are not available to all users. The correct and operative price is always the price shown by the relevant third-party retailer or marketplace at checkout.
Are your recommendations biased because of commissions?
No. Affiliate arrangements are common across online publishing and comparison content. While we may receive commission if you click a link and make a purchase, we have no commercial interest in knowingly directing readers to inferior products, misleading listings, or unsuitable offers. The long-term reputation of the magazine is more important than any individual commission payment.
Why is "Our Price" (direct purchase through you) different from the price I see on AliExpress?
Where any article, page, or feature refers to an "Our Price" or similar wording in connection with a facilitated purchase service, that amount may include charges for administrative handling, sourcing assistance, order coordination, customer support, and related concierge-style services provided on your behalf. Any such amount is therefore not necessarily equivalent to the headline price displayed by a third-party marketplace. For the avoidance of doubt, Always new finds / AliExpress UK is primarily an affiliate review magazine and not a retailer, marketplace operator, payment processor, shipper, importer of record, or seller of the underlying goods unless expressly stated otherwise in a separate and specific agreement.
If you have any questions about our business model, affiliate relationships, editorial standards, or a material pricing discrepancy that you believe should be corrected in order to avoid misleading readers, please contact us:
