Last updated: May 2026
Always new finds at alxuk.com (hereinafter: the "Website", "we", "us" or the "Operator") is committed to protecting your privacy and the confidentiality of information you provide when using the Website. This privacy policy (hereinafter: the "Policy") explains how we collect, use, store and protect information relating to you when you visit or use the Website. We recommend that you read this Policy carefully before using the Website. By using the Website, you acknowledge that you have read and understood this Policy and, where required, consent to the use of cookies and similar technologies for user experience optimisation, affiliate tracking, analytics and marketing purposes.
Always new finds / AliExpress UK is an affiliate review and content website only. It is not an online marketplace, retailer or seller. We do not sell products, arrange delivery, process payments, fulfil orders, manufacture goods, provide after-sales services for third-party products, or act as the merchant of record for products featured or linked on the Website. Any purchase you make from a third-party platform is made directly with that third party and is subject to that third party's terms, policies and legal responsibilities.
Where United Kingdom data protection law applies, including the UK General Data Protection Regulation and the Data Protection Act 2018, we process personal data on one or more of the following lawful bases: your consent (for example, in relation to non-essential cookies where required); our legitimate interests (for example, operating, securing, analysing and improving the Website, measuring content performance and administering affiliate relationships), provided such interests are not overridden by your rights and interests; the performance of a contract or steps taken at your request before entering into a contract (for example, where you contact us regarding a service specifically offered by the Website); and compliance with a legal obligation (for example, record-keeping, fraud prevention, regulatory compliance, and compliance with applicable consumer protection and tax laws).
The Website uses cookies and similar technologies for the following purposes:
Where required by applicable United Kingdom law, including the Privacy and Electronic Communications Regulations 2003 (as amended), non-essential cookies and similar technologies will be used only with your consent.
Information processed through the Website may come from the following sources:
We use the following categories of third-party service providers, which may process data on our behalf or as independent controllers depending on the relevant service and context:
Each third-party provider processes information in accordance with its own privacy notice, cookie practices and terms. We do not control the independent policies or practices of third-party platforms and recommend that you review their documentation before interacting with them.
The Website is an affiliate marketing and editorial review publication. When you click a link to a partner store, marketplace or platform, including AliExpress or Amazon, that third party may place cookies or use similar tracking technologies on your device in order to attribute any subsequent qualifying transaction to the relevant affiliate link. Such technologies are set and controlled by the relevant third party, not by us. We may receive aggregated reporting, commission statements or performance metrics, but we do not receive and do not have access to your full personal payment details, card data, or detailed purchase records held by those third-party merchants or platforms.
For the avoidance of doubt, we are not a party to any contract for the sale of goods or services between you and any third-party seller, marketplace or platform. We accept no responsibility for third-party product availability, pricing, descriptions, delivery, returns, refunds, warranties, safety, legality or fitness for purpose, and all such matters are the responsibility of the relevant third party, subject to your statutory rights under applicable United Kingdom law.
We use the information collected for the following purposes:
Always new finds is an affiliate review magazine only. We do not sell products, process payments, arrange delivery or fulfil orders ourselves. Where you click through to a third-party retailer, marketplace or service provider, any purchase, payment, shipping, returns, warranties and related consumer rights will be governed by that third party's terms and policies and by applicable United Kingdom law.
If you subscribe to our newsletter, we may send you updates about new product reviews, offers and website content. We will send electronic marketing communications only in accordance with the Privacy and Electronic Communications Regulations 2003 and other applicable United Kingdom laws. You may unsubscribe at any time by using the "Unsubscribe" link included in each email or by contacting us at info@aliexpressuk.co.uk.
Please note that even if you opt out of marketing communications, we may still send service-related or administrative communications where necessary.
You can manage your cookie preferences through:
For further information about how cookies and similar technologies are used, please refer to our cookie information and preference tools made available on the website. We seek to use cookies in accordance with the Privacy and Electronic Communications Regulations 2003 and the UK GDPR, where applicable.
Please note that disabling strictly necessary cookies may affect the functionality, security or performance of the website. Disabling affiliate or analytics cookies will generally not prevent you from using the website, but may prevent referral tracking, commission attribution, personalisation or certain performance measurements.
We may use advertising and remarketing platforms, including Google Ads, Meta Ads, TikTok Ads and Pinterest Ads, to display relevant advertisements to you on other websites, apps and social media platforms based on your interaction with our website. This may involve the use of cookies, pixels, tags or similar technologies, subject to your preferences and, where required, your consent.
You can manage or opt out of personalised advertising through the following services:
We do not guarantee the continued availability, accuracy or effectiveness of any third-party opt-out mechanism, and your use of such tools is subject to the relevant third party's terms and privacy practices.
The website may include social media buttons, embedded content, widgets or sharing features from third-party platforms such as Facebook, Instagram, TikTok, Pinterest and YouTube. These features may collect your IP address, browser type, device information, pages viewed and other technical data, and may place cookies or similar technologies on your device.
Your interaction with such features is governed by the privacy notices, cookie policies and terms of the relevant third-party platform. We are not responsible for the content, practices, availability or data handling activities of any third-party platform, and your use of those services is entirely at your own risk.
We retain different categories of personal data and related information for different periods, depending on the purpose for which they were collected, our legitimate business needs, and our legal and regulatory obligations under applicable United Kingdom law.
We may retain data for longer where required or permitted by law, where necessary for the establishment, exercise or defence of legal claims, or where reasonably required to enforce our legal rights, prevent fraud or misuse, or protect the website, our business, users and partners.
As we use international service providers, including Google, Meta, AliExpress and Vercel, your personal data may be transferred to, stored in, and processed in countries outside the United Kingdom. Where personal data is transferred internationally, we take reasonable steps to ensure that appropriate safeguards are in place in accordance with applicable data protection law, including the UK GDPR, the Data Protection Act 2018, the UK International Data Transfer Agreement, the UK Addendum to the European Commission's Standard Contractual Clauses, adequacy regulations, or other lawful transfer mechanisms, where applicable.
We implement reasonable and proportionate technical and organisational measures designed to protect personal data, including:
However, no method of transmission over the internet, and no method of electronic storage, is completely secure. Accordingly, while we take reasonable steps to protect information, we do not warrant or guarantee the absolute security of any information transmitted to or through the website, and you do so at your own risk.
Subject to applicable law, including the UK GDPR and the Data Protection Act 2018, you may have the following rights in relation to your personal data:
To exercise any of these rights, please contact us at: privacy@alxuk.com
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe that your personal data has been processed unlawfully.
If you are located in the United Kingdom, your rights are governed by the UK GDPR and the Data Protection Act 2018. If you are located in the European Economic Area, you may also have rights under the EU General Data Protection Regulation, including the right to lodge a complaint with your local supervisory authority.
The website is not directed to children under the age of 16, and we do not knowingly collect personal data from children under 16. If you believe that a child has provided personal data to us, please contact us promptly so that we may take appropriate steps to delete such information, subject to any legal obligations that may apply.
Our website contains links to third-party websites, including AliExpress, Amazon and other e-commerce platforms. We are not responsible for the privacy practices, policies, content, products, services or security of any third-party websites. The inclusion of any link does not constitute endorsement, representation or warranty by us. You should review the privacy policy and terms of any third-party website you visit before providing any information or entering into any transaction.
For the avoidance of doubt, Always new finds is an affiliate marketing and review website only. It does not sell products, process orders, accept payment, arrange delivery, or provide after-sales services for products offered by third parties.
We may amend or update this privacy policy from time to time at our sole discretion. Any changes will be posted on this page together with an updated "Last Updated" date. Your continued use of the website after any such changes are posted shall constitute your acceptance of the revised policy, to the fullest extent permitted by law.
This privacy policy and any non-contractual obligations arising out of or in connection with it shall be governed by and construed in accordance with the laws of London, UK. Any dispute, claim or matter arising out of or in connection with this privacy policy shall be subject to the exclusive jurisdiction of the courts of London, UK.
If you have any questions about this privacy policy, our processing of your personal data, or if you wish to exercise any of your rights, please contact us using the details below:
